Apple Plans to Sell iPhones for the Next 50 Years Into Its Century Mark

Steven Levy Backchannel Explores Apples Long Term Vision Beyond AI Hype\n\nApple still plans to sell iPhones when it turns 100, according to a deep Backchannel feature by Steven Levy that explores the company's long-term product vision.\n\n### The Vision\n\n- Apple is planning product roadmaps spanning decades, not quarters\n- iPhone expected to remain core product through 2076\n- Company betting on incremental evolution over revolutionary pivots\n- AI integration as enhancement layer, not replacement for hardware\n\n### Beyond the Hype\n\nWhile the tech industry obsesses over AI disruption, Apple is playing a much longer game. The iPhone isn't going anywhere — it's getting more capable, more personal, and more deeply integrated into daily life. Apple's bet is that the hardware-software ecosystem it has built is more durable than any single technology trend.\n\n### The China Factor\n\nThe piece is part of WIRED's "China Issue" package, suggesting Apple's 50-year plan must account for geopolitical shifts including China's growing tech independence and the fracturing of global supply chains.\n\nSource: WIRED, Steven Levy