Apple Poaches Google Shopping VP Lilian Rincon to Lead AI Product Marketing for Siri Overhaul

Former Google Executive Joins Apple as AI Product Marketing VP Ahead of Major Siri Redesign\n\nApple has hired former Google Shopping VP Lilian Rincon as its new AI Product Marketing Vice President, signaling an aggressive push to overhaul Siri.\n\n### The Hire\n\n- Lilian Rincon joins as AI Product Marketing VP\n- Reports to Greg Joswiak, Apple SVP of Worldwide Product Marketing\n- Previously served as Google Shopping Product VP\n- Tasked with marketing the upcoming Siri redesign\n\n### Why It Matters\n\nApple's hiring of a senior Google executive for AI marketing reflects the urgency of its Siri transformation. With Google Gemini and Microsoft Copilot advancing rapidly, Apple needs both technical improvement and compelling marketing for its AI features.\n\n### Siri Overhaul Context\n\nApple is preparing a major Siri redesign that leverages its deal with Google for Gemini distillation. The company reportedly has complete access to Gemini for training smaller on-device AI models optimized for Apple hardware.\n\nSource: 36kr, IT Home