Former Tesla China Executive Kong Yanshuang Joins Xiaomi to Lead Auto Sales

Kong Yanshuang, former general manager of Tesla China, has joined Xiaomi to oversee automotive sales, replacing former auto division director Li Xiaorui.

Details

• Kong joined Xiaomi in early March, currently in handover period
• No official internal announcement yet
• Xiaomi has not responded to media inquiries
• Signals Xiaomi's aggressive expansion in EV sales

Analysis

Poaching Tesla's China sales leader is a significant talent acquisition for Xiaomi. Kong brings Tesla's direct-sales model expertise to Xiaomi's expanding EV business. Xiaomi SU7 sales have been strong; adding Tesla-level sales leadership suggests Xiaomi is preparing for volume scaling. This is part of the broader talent war in China's EV market.