HBO Max Finally Launches in UK and Ireland With Ad-Supported Tier Starting at 4.99 Pounds

Warner Bros Discovery Streaming Service Arrives After Years of Sky Exclusivity\n\nHBO Max has officially launched in the UK and Ireland, ending years of HBO content being available only through Sky and Now TV.\n\n### Pricing\n\n- Basic with Ads: £4.99/month in the UK\n- Higher tiers available for ad-free viewing\n- Launch date: March 26, 2026\n\n### Why This Matters\n\nUntil now, UK viewers could only access HBO content through Sky's premium packages or Now TV streaming passes. The direct launch gives Warner Bros Discovery its own distribution channel in a major market and creates new competition for Netflix, Disney+, and Amazon Prime Video.\n\n### Content Lineup\n\nHBO Max brings the full HBO library including Game of Thrones, The Last of Us, Succession, and the upcoming Harry Potter series premiering this Christmas.\n\nSource: The Verge, Warner Bros Discovery