Liu Qiangdong and Zhang Zetian Establish New Company: JD Founder Expands Business Empire
JD.com Founder Liu Qiangdong and Zhang Zetian Establish New Company
JD.com founder Richard Liu (Liu Qiangdong) and his wife Zhang Zetian have established a new company, generating 13.3 million views on Toutiao. The move signals continued business expansion from one of China most prominent tech entrepreneurs.
Background
Liu Qiangdong stepped back from JD.com day-to-day operations in recent years but remains the company dominant shareholder and strategic force. Zhang Zetian, a former internet celebrity who became known as Sister Milk Tea, has increasingly taken on business roles.
Strategic Context
The new company comes at a time when Chinese tech entrepreneurs are diversifying:
- E-commerce competition: JD.com faces intensifying competition from Pinduoduo, Douyin E-commerce, and Taobao
- New business lines: Tech founders increasingly investing in food delivery, healthcare, and AI
- Wealth management: High-profile entrepreneurs establishing family offices and investment vehicles
JD.com Current Position
JD.com has been navigating a challenging period:
- Market share pressure from cheaper alternatives
- International expansion efforts in Southeast Asia and Europe
- AI and logistics technology investments
- Workforce management controversies
The Power Couple Dynamic
Liu and Zhang represent one of China highest-profile business couples. Zhang transition from internet celebrity to businesswoman has been closely watched, with her roles in fashion, investments, and now corporate leadership generating significant public interest.
Source: Toutiao — 13.3 million views, April 9, 2026