Models Are Applying to Be the Face of AI Scams With 100 Video Calls Per Day

Scammers Using Real People's Likeness for Fraudulent Video Calls in Growing AI-Powered Crime Wave\n\nScammers are recruiting real models to serve as the face of AI-powered video call scams, with some applicants reporting they were asked to participate in up to 100 video calls per day.\n\n### The Scheme\n\n- Scammers recruiting models to appear in fraudulent AI video calls\n- Applicants asked to do up to 100 video calls daily\n- Real human faces used to make AI scams more convincing\n- Growing trend in AI-powered social engineering attacks\n\n### How It Works\n\nScammers use real people to create convincing video personas that are then used in romance scams, business email compromise, and other fraud schemes. The human appearance makes the scams harder to detect than fully AI-generated deepfakes.\n\n### Scale of the Problem\n\nThe volume — 100 calls per day per model — suggests a massive, industrialized operation. This isn't individual scammers; it's organized crime leveraging human faces at scale.\n\n### Detection Challenge\n\nBecause real humans are involved rather than pure deepfakes, traditional deepfake detection tools are less effective. The scams combine human authenticity with AI-powered scripting and logistics.\n\nSource: WIRED, Matt Burgess