On Running CEO Steps Down as Co-Founders Return to Lead

On Running Announces CEO Transition: Co-Founders Take Back the Helm

Swiss running shoe brand On (On Running) has announced that current CEO Martin Hoffmann will step down on May 1, 2026. Co-founders David Allemann and Caspar Coppetti will serve as co-CEOs, while Hoffmann will remain as an advisor until March 2027.

The Details

• Outgoing CEO: Martin Hoffmann - stepping down May 1, 2026
• New Co-CEOs: David Allemann and Caspar Coppetti (co-founders)
• Transition period: Hoffmann will advise through March 2027

About On Running

On has been one of the fastest-growing athletic footwear brands globally:

• Founded in Zurich, Switzerland in 2010
• Known for: CloudTec cushioning technology and distinctive circular sole design
• IPO: Listed on NYSE in September 2021
• Market position: Strong competitor to Nike, Adidas, and Hoka in the premium running segment
• Celebrity endorsement: Roger Federer as brand ambassador and investor

What This Means

The return of co-founders to operational leadership typically signals one of:

• Strategic pivot needed that requires founder-level vision
• Performance concerns under current management
• Natural leadership transition as the company matures post-IPO

On has faced increasing competition in the premium running space, particularly from Hoka and newer direct-to-consumer brands. The co-founders' return may signal a renewed focus on product innovation and brand authenticity.